What is a rack card? Generally, a rack card is a printed piece that measures 4”x 9”. It is a great way to communicate information that requires more space than a business card but less than a full brochure.
The 3 keys to a successful rack card are:
- Standout Design
- Call To Action
Your rack card should be an eye-catching piece that effectively uses its extra space. Focus on a graphic that is not too busy or distracting but that will encourage people to pick it up and learn more. A rack card is not designed to be over flowing with information. Remember it is not a brochure but instead it is a piece to raise curiosity in your business.
Call To Action
Your rack card should include a strong call to action. Either encourage the potential customer to contact you or visit your website to get more information on the topic. Another example of a good call to action is a coupon or offer. Include this to get people to hold on to your rack card rather than tossing it after they have looked it over.
The third key revolves around how you distribute your cards. Rack cards are an inexpensive marketing piece, so it is important to get them to be seen by as many people as possible. Have them at tradeshows or business expo booths. Pass them out at your local chamber of commerce networking events. And look to other businesses in similar industries as yours and ask them if you could put up a small stand at their front desk. Many businesses and restaurants will allow you to do this. And if you have a well-designed piece it should catch the eye of potential customers passing by.