The printing industry is full of many different companies. From local mom and pop shops to national internet-based companies, the market has many different options to consider when picking your printing company to work with. So how can you decide which one is best for you? Here are a few things to keep in mind when you are selecting your printing company.
Consider your project
Most all printing companies can handle the same types of projects. However, some projects fit some companies better than others. This can drastically change the price depending on the machinery a printing company has. Consider if your project includes mailing, is this printing company a certified mailing house or will it have to outsource the work? Think about quantities. Depending on the size of the presses and if they are digital or offset presses some companies can handle larger runs while others specialize in short runs.
Spend some time talking with the potential printing company. How is their customer service? Ask how they handle problems that could arise throughout the project. Some companies are less expensive, but you can only communicate with them through email. Is that a big problem for you or are you willing to work with that? Good customer service in a printing company is a sign that they care about your project. They will go above and beyond to make sure that your project meets your standards
Location is very important if you are on a tight deadline. If you continually need projects printed with a very short turnaround then you will need to look for some place local. Delivery from a national company can take 3 to 5 days after the project is completed. Keep this in mind when you are placing your order. Also, if your project is a high-quality piece you may want to see a sample proof. A local company can prepare one for you very quickly.
Visit The Facility
If possible, you should take a tour of the company. This will serve multiple purposes. First it will confirm that you are working directly with the company and not through a broker. Second you can tell a lot about how seriously a printing company takes itself by the working conditions. Finally, it will give you an even better look at the company’s customer service.
Lastly, look in to the history of the company. Has it been around for an extended period? Check customer reviews. Even ask the company for referrals. This will give you a good idea of the quality of work produced by this printing company.