Are you running a political campaign? Whether it is a smaller local election or on a much larger scale this can seem to be an overwhelming task. Especially in 2020 when there are many restrictions on in person events, print materials are more important than ever. Here is a list of some crucial print materials you must have to run a competitive campaign.
First and foremost, a direct mail campaign is one of the strongest tools that a campaign can utilize to drum up support. Using postcards and an EDDM (Every Door Direct Mail) strategy can be extremely effective as well as affordable. It is a great way to build up some name recognition and to get parts of your message out to the voting public. EDDM is the most affordable strategy when it comes to blanketing an entire area. The other option is to purchase a list of active voters in your targeted area. This allows you to personalize your message to increase its effectiveness.
Business cards are a crucial tool in any networking environment and campaigning is no different. With Covid related restrictions in place you will likely not meet as many people face to face as you would have previously. However, being prepared for those you do meet is still important. A nice business card can help people remember exactly who you were, and it is a great tool for any campaign staff to have with themselves also.
Campaign yard signs are nearly synonymous with elections. Everyone knows how important it is to cover as large an area as possible with campaign signage. With recent advancements in printing equipment, pricing for yard signs is extremely low and it makes them a perfect tool for getting your name out.
As previously mentioned, post cards are great way to build brand recognition, but they are meant to be kept simple and not overloaded with information. So how can you give voters more detailed information about your platform? A personalized letter works great. Voters like to feel a connection with candidates and a letter written out to explain more about yourself is a great way to build that connection. These letters can also be used to request support or donations to help your campaign. Whatever the purpose to the letter is, it must be sent out on professional letterhead. This will do wonders for building your brand and coming off as a strong professional candidate.
One more effective print material to be used is window stickers. These should be placed around your campaign headquarters as well as in the windows of any business that supports you. If you can get a restaurant or high traffic business to endorse you, your message will be seen by countless people throughout the days before your election.
These are just some of the print materials that your campaign should consider implementing into your strategy. Hopefully you found this list helpful and we wish you luck in your upcoming election.