The Holiday season is just around the corner and marketing plans are kicking off. 2020 has been a tough year for business so budgets are predictably tight. Because of that we will take this time to focus on affordable and impactful marketing strategies.
- Strategy number one is to run a postcard direct mail campaign. These campaigns are highly effective and quite affordable. You can use postcards to stay at the front of your customers minds as well as to inform them about sales and other announcements. Email inboxes are flooded with ads these days, but people are receiving less and less physical mail. This gives you a unique opportunity to stand out amongst your competition during the holidays.
- Holiday Cards
- Similar to postcards, holiday cards are an affordable strategy as well. These cards are an excellent way to thank your past customers for their business. It can also be a nonintrusive way to invite them back to your store. A holiday card should be kept simple and not designed to look like an ad. This will give it a more genuine feel and truly thank your customers.
- Coupons tie into strategies 1 and 2. You can attach these to your postcards and your holiday cards. This will give your customers an incentive to come back into your store or to visit your website to check out current sales. Coupons are highly effective when used with past customers, they are a great way to create repeat business.
- Calendars are an excellent strategy because they make a great gift to hand out. Your customers will appreciate a calendar to hang up in their office or at their house. This will ensure that your name stays in front of them for the entirety of the upcoming year. A well-designed calendar is affordable and can create unlimited exposure to your customers.
Hopefully these strategies can help you stand out from the competition this holiday season!