So, you’ve decided to create a brochure. Fantastic! Brochures remain a powerful marketing tool in today’s digital world. But a pretty piece of paper with fancy graphics won’t win you any customers if the content falls flat. Let’s dive into what every brochure absolutely needs to say to be informative, engaging, and ultimately drive results. We will use a printing company as an example throughout this article because that’s what we know best!
- Grab Attention and Introduce Yourself (Headline & Company Overview):
First impressions matter. Your headline is its golden ticket to grabbing attention. Make it clear, concise, and benefit-oriented. Think “Boost Sales with Eye-Catching Signage” or “Unleash Your Creativity with Custom T-Shirt Printing.”
Next, introduce your company. A brief overview that showcases your expertise and value proposition is key. Are you a family-owned business specializing in high-quality printing? Do you offer lightning-fast turnaround times for your services? Highlight what sets you apart.
- Identify Your Ideal Customer’s Pain Points (Problem & Solution):
People don’t buy products or services – they buy solutions. Understand your target audience’s challenges and frustrations. Are they tired of generic marketing materials that blend into the background? Do they struggle to find a reliable printing company for their brochures?
Speak directly to those pain points in your brochure. Let them know you understand their struggles and offer your service as the answer. Example we use: “Tired of brochures that end up in the recycling bin? We create impactful brochures that get noticed!”
- Showcase Your Value Proposition (Benefits & Features):
Don’t just tell them you’re the best; show them! Highlight the benefits and features of your company’s services that directly address your target customer’s needs.
Benefits: Focus on the positive outcomes your product or service will deliver. Do they increase brand awareness? Generate leads? Boost sales? Quantify the impact whenever possible. Ex: “Our brochures have helped businesses increase brand awareness by 20%”
Features: In your brochure outline the specific qualities that make your company stand out. High-quality materials? Cutting-edge techniques? Eye-catching design options? Don’t forget to mention your turnaround times and any additional services you offer.
- Make it Easy to Take Action (Call to Action):
Your brochure shouldn’t be a passive piece of paper. Tell readers what you want them to do next! A strong call to action (CTA) is crucial for driving conversions.
Here are some clear and concise CTAs to consider:
- “Visit our website today for a free brochure design consultation!”
- “Call us at (555) 555-5555 to learn more about our brochure printing packages!”
Make your CTA prominent and easy to find. Include your contact information and website address in a clear and accessible location.
- Don’t Forget the Visuals (Images & Design):
People are visually driven creatures. Images and design play a crucial role in capturing attention, conveying your message, and making your brochure memorable. High-quality, relevant images that resonate with your target audience are essential.
Invest in professional brochure design services if possible. A well-designed brochure with a clear layout, balanced use of white space, and a cohesive color scheme will enhance your message and leave a lasting impression.
- Proofread:
Before hitting print, ensure your information is error-free. Typos and grammatical mistakes scream unprofessionalism. Proofread meticulously and consider having someone else review the content for a fresh perspective.
By incorporating these essential elements, you can create a brochure that not only informs and engages, but also effectively communicates your value proposition and motivates readers to take action. Remember, this is a powerful marketing tool. Craft it with intention, and watch it convert!
Contact us with any questions about our printing services!
For more helpful information check out our blog at: /advice-from-the-printer/
And for more information on Inkwell Printing Company check out our website at: www.inkwellstl.com