Whether you are starting a new business or going through a company rebranding, designing a business card is a very important step. Here are a few things to keep in mind when you are deciding what direction to go with your cards.
First and foremost, make sure you have access to a high res version of your logo and any graphics you want on the card. You will need a high res version to ensure that your card can be produced at a high quality regardless of size and shape.
Next, consider the different options in size and shape of cards. The standard size is 2” by 3.5”. Consider your industry and if the standard size is what you would like. Sometimes designing an eye catching and unusual shaped card is very effective. But for more professional industries, like finance and law, a more standard card is appropriate.
Now that you have selected the shape you want your business card to be, consider the weight of paper you would like. A thicker paper adds a very nice and professional feel to a card. There are also many other options of materials like plastics that can help a card stand out from the competition.
Finally, it is time to decide the information that you want on your business card. Do not overload the card with too much information. This is distracting and will often cause the entire card to be overlooked. Keep the information down to the essentials and encourage interaction with your card. Encourage a potential customer to enquire more about your company.
Hopefully these quick tips will help you when designing a business card. It may seem like a daunting task at first but with a little help from a professional designer it is a painless step in the process of growing your business.