When designing a business card there are many questions to consider. But one that often gets overlooked is what to put on the back of the card. The front is full of important information like company name and your contact info, but what is the back for? There are a few different routes you can take here.
The first and easiest choice is simply to leave the back of the card blank. If you are an active networker this could be a great choice for you. It leaves and empty space for you to take small notes when meeting someone. You will never be without a place to write down a reminder. But this is not for everyone.
The next option to consider is a list of services. This can be a great way to give a potential customer a small glimpse of what it is your company specializes in. Make sure not to flood the back of the card with too much information. As this will lead to it being completely ignored. People don’t want to read the fine print on the back of a card. Keep it to a few services that you feel are important for someone to know.
Another route you can take is to put a promotion or coupon on the back of your business card. This is the strongest way to ensure that someone holds on to the card. If your company has a retail level, then this is an excellent option for you.
The final option to consider is to use an eye-catching graphic. This is an excellent idea for photographers or graphic designers. Put a graphic that makes people stop and look at it. Or a graphic that showcases your work as a photographer. This is a great personal touch for a business card.