If your nonprofit is trying to grow engagement or build your brand, these print materials can help you do just that. Consider adding these items to your marketing plan this year.
Postcards are an excellent way to stay in front of potential supporters. They can be used as a personal thank you for a donation or to encourage contact. A well-designed postcard is a nonintrusive way of reminding your supporters to think about you. Remember when it comes to most people, out of sight out of mind.
Every nonprofit needs a strong brochure to explain exactly what services they provide. The brochure should also explain your company’s mission and a little about why it exists. These brochures make great handouts when you do not have time to give the full story of your nonprofit.
As a nonprofit you probably have many events throughout the year. Events like trivia nights, galas, and golf tournaments can be great fundraisers. A personal invitation can increase attendance and participation in events. Then once they have RSVP’d you can get them a ticket or raffle tickets to raise money during the event itself.
Custom envelopes and letterhead can be very important when it comes to building your brand. You want your logo to stand out and have meaning when it is seen in public. You must build this strong brand by having professional stationery for any contact with supporters.
Annual appeal season can be a stressful time of the year for nonprofits. But if you work with a printing company that has experience in this area they can design you a highly successful direct mail piece.