For years postcards have been an effective way to raise brand awareness for a business. If you are struggling to come up with new ways to bring in customers, consider adding them to your marketing strategy. Here we have put together 4 ways to use postcards that you may not have thought of.
- The first strategy is to use your postcard as a coupon. Include a discount on products or services if they bring in the card to you. This ensures that the potential customer will hold on to your ad and you will stay in front of them for a longer time. If a customer was on the fence about using your company this can be just the nudge they needed to contact you.
- Share News
- Another great use of a postcard is to use them to share exciting news. If you are opening a new location, you can mail them to the surrounding area to drive traffic to your new store. Or they can be used to announce a sale or event that is coming up that you believe the customer might be interested in.
- Promote Services
- Using them to promote products and services is the most commonly used strategy. This is a tried-and-true method of driving sales to your store front or website. Don’t over crown the card with too much information and make sure to include an eye catching graphic if possible.
- Thank You
- Our final tip on how to use postcards is to use them to show appreciation for your customers. Sending a thank you after a purchase is a very thoughtful way to show that you care about the people who support your company. You can mail this to them or even just slip a card into a shipped order. If you really want to go above and beyond you can leave a blank space on your postcard so you can write a personal handwritten note.
Hopefully we were able to give you a few more ideas on how you can effectively use postcards in your marketing strategy.