Brochures are a powerful marketing tool that can be used to promote your business and build your brand. Here are 5 reasons you should add brochures to your marketing strategy in 2021.
One of the strongest attributes of a good brochure is the ability to pass on information. Whether that information is about a future event or a big upcoming sale, a brochure can provide every detail an interest party could need. Add a few eye-catching graphics for the background and then whatever the most relevant information is (e.g., event dates and time, contact info) and you will have a very effective marketing tool. When advertising events keep the info simple and to the point, don’t overload the brochure or it will distract from the event itself. On the other hand, if the goal is to explain a new product or service then more information is appropriate.
In the digital world that we all live in now there is something to be said for a marketing piece that can be touched and held in the hand. We are overwhelmed with digital ads everywhere we look. Our emails are full of spam and our social media pages are covered in ads. One way to separate yourself from all the competing ads is to place your message directly in the hands of a potential customer. This will prevent your message from getting lost in the flood of overwhelming advertisements. Tangible marketing pieces still rank the highest when it comes to consumer preference.
Another strength of brochures is in the wide variety of ways they can be distributed. You can pass them out on a street corner to promote an upcoming event. You can hand them out outside of your business to promote a sale and encourage customers to come inside. You can pass them out at tradeshows or equip all your sales team with brochures to give to potential consumers who are seeking more information. Brochures have countless distribution strategies that other types of marketing lack. Having a few brochures available to you at all times is a great idea because you never know when the situation might present itself to use this powerful marketing tool.
We all know how important branding is. Countless studies have shown the impact that staying in front of your customers can have on them. That is where a brochure can fit in perfectly to your marketing strategy. A brochure can be easily branded to fit your company message and is a tangible piece that is not competing in the crowded world of digital attention.
Finally, we reach probably the biggest strength of the brochure, its ability to be targeted to whatever market you are after. Brochures are highly customizable and with the unique distribution methods you can design on that is aimed at a very specific niche. It is not uncommon for companies to have multiple different designs of brochures promoting the same product. This way you can tailor your brochure particularly to whoever you are going to be meeting. If one day you are advertising to industry professionals at a convention you can have a piece that dives into the specifics and use industry known terms. Whereas if you are going to be meeting the public you can focus it on more general knowledge. This ability to target a specific niche in your market can help make your brochure your most effective marketing tool.