Print marketing strategies are seeing a resurgence in recent years. With direct mail pieces seeing some of its highest response rates in years, many companies are including print marketing materials in their campaigns. Large companies like Google and Amazon are beginning to lean more and more on print pieces to boost sales. Here are 4 pieces to help you boost your sales.
- Business Cards
- We will lead off with an easy one, business cards. Business cards are nothing new to the modern business person, but they are still as essential as ever. If you do any face to face meetings with your potential clients, you should always have a few cards on hand. A well designed business card can catch the eye and keep your information close at hand.
- Catalogs are a classic advertising piece. In the past every company had a catalog and it was an expected marketing piece. In recent years most companies have gone away from catalogs in favor of websites and other digital media. However, catalogs are also seeing a resurgence in the modern market place. Studies suggest that tangible pieces are having a higher response rate, especially among millennials. This has prompted even Amazon, a company that thrives on digital innovation, to resort back to a print catalog last holiday season.
- A brochure designed to stick out can serve a multitude of marketing purposes. It can draw in customers at a trade show booth, it can be a great leave behind when going door to door, it can answer additional customer questions, among many other things. A well-designed brochure is crucial to your marketing strategy. Make sure your brochure is simple, eye-catching, and informational to receive the best response.
- Finally, a direct mail postcard. With direct mail seeing its best success rates in years, there is no better time to get back on board with a direct mail campaign. Large companies like Google have come back due to the far higher response rates over digital retargeting ads.
Digital marketing is a great way to reach your customer base and many people will have success with it. But don’t think that print marketing is dead. We recommend a strong mix of the two to compliment each other. Print is making a strong resurgence in recent years and adding these 4 marketing materials will help boost your company’s sales.