The Holidays are upon us. Whether this is a busy time of the year or a slow time for your business it presents a great opportunity. The opportunity to show your appreciation for your customers. This is where holiday cards come in to play.
Holiday cards are an inexpensive way to go a little above and beyond for your customers. They are a personal gesture that can help grow a real connection between them and you. Holiday cards are not a sales pitch, they are not trying to take advantage of the increased spending many households go through during the holiday season. They are just a way to say thank you. They are personal, fun to receive, and your customers will appreciate them.
During this season people will be receiving countless sales ads and their mailboxes will be full of promotional pieces. Most of these marketing pieces will be tossed without a second thought. But your simple, genuine holiday cards will get noticed. They will get opened, and the customer will appreciate not being overwhelmed with marketing. Keep your card to the basics, a nice message and a signature. Maybe don’t even include your contact info, just to really show that this is not a sales pitch. Make your holiday cards feel genuine, with no underlying motive other than to say thank you for supporting your business throughout the years. This is an extremely non-intrusive way to help build a more personal relationship with your past customers.
Keep these tips in mind when designing your holiday cards and have a Happy Holidays!