When it comes to direct marketing, postcards are an excellent tool. They are an inexpensive, easy to use, and effective way to attract customers. Postcards are extremely versatile and have many different implementations. Since they can serve a variety of different purposes, we have put together a few ways to use postcards in your own marketing strategies.
- One great way to use a postcard is as a coupon or discount card. These can be mailed out to past customers to get them back into your store. They can be handed out at tradeshows or networking events to give a person a little extra incentive to visit your store or website. Coupons are a great way to generate some attention for your business and a postcard is the perfect size to go with.
- Another postcard idea is to use them for announcements. If you are looking to announce a store opening or a great sale/new product a postcard is the perfect tool. Postcards can be mailed very inexpensively so if you are opening a new location, an EDDM (Every Door Direct Mail) piece is extremely effective to get the word out to the community.
- Birthday Cards
- Birthdays are a perfect opportunity for you to do something fun and thoughtful for your customers. If you are in a business where you collect your customers information and can get their birthdays on file, then sending them a card is a very nice gesture. Not only is this a good way to show gratitude and that you care for your customers, but also, it’s a non-intrusive way to stay on your customers mind. You can combine the birthday postcard with a coupon card to get even better results.
- The final idea for using postcards is simply to give more information. While a well-designed brochure is a more effective way to give out info on your business or service, a postcard can still be a strong tool. If you are at a trade show or a marketing event you can not always carry around brochures with you. This is where your postcard can be of great use. You can hand these out to anyone that shows a little more interest in your company.
Hopefully these 4 ideas can help you get started with implementing postcards into your marketing plan. Remember to keep them simple, don’t overload them with information. Try to use an eye-catching graphic and include your contact info on every one of them. A well-designed postcard is a strong tool for direct marketing and when used effectively can boost sales and or traffic to your business.