The new year is upon us and we are all getting back to work. Our plans and resolutions are set, and we are ready to get started on a great 2020! If you are a business owner, then most likely your resolution has something to do with improving your business in the coming year. While you are looking at your future marketing plans consider adding in these affordable print materials to make sure your goals are achieved.
First, we will lead off with an obvious one, business cards. Business cards are essential to any business that may have face to face interactions with potential customers. Most of you will already have a well-designed card so make sure you are fully stocked for an upcoming year of marketing events. Also take this time to look at your cards and see if it is time for a rebrand or maybe just a brand refresh. A company rebranding can be a large undertaking and maybe that is not something that you are up for or even need. On a smaller level a slight update to your logo to make it stand out more or simply changing the layout of your cards can be a great way to draw attention to an exciting new year for your company.
Flyers are an extremely affordable and effective way to get information out to new markets. Whether you plan on canvassing and handing out flyers face to face or posting them at business events, a well-done flyer will get the word out about your business. Consider using flyers if you plan on launching a new product or have a new market you are trying to expand in to.
Like flyers a good brochure is a must have marketing piece. Brochures come in many different styles, but a simple trifold is the most common. An informative brochure fits a niche of slightly more depth than a flyer. A brochure is great for trade shows when a potential customer is looking for more information on a product or service. Where a flyer can be handed out to any and everyone a brochure should be reserved for more interested parties.
There are many ways to use postcards in your 2020 marketing. They can be used as a handout piece similar to a flyer, a coupon, or part of a more structured mailing campaign. Post cards are one of the least expensive print pieces you can find so having a supply of them on hand is a great idea. Whether you use a stack of them at a trade show or want to wish your customers a happy birthday, a postcard is an extremely versatile print marketing piece.
We hope these tips can give you a few ideas of ways to boost your marketing in 2020. We wish you a happy new year and good luck on growing your business! Lets make 2020 the best year your business has had yet!