Do you have an election coming up? Are you looking to design an effective political mailing piece? A strong mailing campaign can be the difference between winning and losing your local election. So we have put together a list of a few things to keep in mind to have the most success with your mailing campaign.
- Keep It Simple
- The first thing to remember when you are designing a political mailing piece is to keep it simple. A mailing piece should be eye-catching and interesting. It should not be overloaded with information that will simply bore your target audience. Keep the design clean and simple with a few key points you would like the voter to know about you. This is not the time to explain your entire election plan, this piece should be targeted to what you believe this particular voter will care about the most. This is where you should have multiple pieces designed that emphasize different points of your campaign and they should be targeted towards different areas. With access to so many different mailing lists it is a great idea to tailor your mailing piece to the demographic you are mailing too.
- Effective use of pictures is a great way to keep a political mailing piece simple and eye-catching at the same time. Studies have shown that voters respond favorably to political mailing pieces that have a picture of the candidate on them. So, it is recommended that you have a professional photo of yourself taken that shows some of your personality and to use that on your piece. It is a must that any picture used is of the highest quality as a low-quality picture can ruin the entire piece. That goes for all graphics used on a mailing piece but especially a picture of yourself.
- Call To Action
- Just like with a standard business mailing, a call to action is crucial. Make sure to ask people to come out and vote for you. Emphasize the importance of showing up on election day. With that being said, a key point of the mailing piece should be the date of the election. Make sure people can clearly see exactly when the election will take place.
- Contact Info
- Last but not least, include all campaign related contact info. The mailing should direct any interested parties to your website and or social media pages. This is important because it tells voters where to go to get more information or where to ask questions that they might have. Your piece is meant to be simple and eye-catching but some people will be interested in more information so this is where your contact information should be clearly listed. You want anyone who sees your political mailing piece to know exactly how to gain more information about your campaign.
Hopefully these tips can help you run a successful political mailing campaign and we wish you luck on this next election cycle!