Flyers are an old classic when it comes to marketing strategy. They are used by small single person businesses all the way up to global corporations. In a digital world it may seem that flyers are a way of the past, but the numbers do not support that. Studies show that many consumers still prefer tangible pieces when it comes to marketing materials. Handing a potential customer something that they can feel and touch adds a personal component to your marketing that can not be done on a screen. Here we have put together 7 ways to use flyers that are quite effective in 2021.
If you are a brand-new business or one that is just opening in a new area a flyer can be a perfect way to get the word out to the local community. If you are in an area that has a lot of foot traffic you can stand outside your store and hand them out to announce a grand opening and stir up some excitement for the big day. If you are not in an area with foot traffic you can go to convention centers and or local public events to hand out your information to people that live in the area.
Similar to announcing a new company you can use your flyer to announce a brand-new product or service. Especially if your company is branching into a new market, a flyer is perfect to introduce yourself to consumers that are in your new target audience.
We see this strategy primarily with our nonprofit organizations that we work with, but a flyer is perfect to educate people on the cause that you support. It’s a great way to explain what your organization’s mission is as well as to bring some awareness to your cause.
Another great use for a flyer is to simply explain your product or service. These work best when used at tradeshows. Whenever you get a potential customer who is showing interest in any of your services, being able to hand them a flyer that has answers to any of their questions is the perfect way to help convert them into a buyer.
Flyers as invitations are a highly creative use as well. These work best to invite a person to an event you are throwing, whether that is a grand reopening of your store or maybe an anniversary celebration. Include all the relevant contact and RSVP information on your flyer and a little advertisement about your company.
Drive Website Traffic
Flyers can be linked to your digital marketing strategy as well by using them to drive potential customers to your website. This is especially effective if you are struggling to get many viewers to your new site. A well-designed flyer can help you get high quality leads and your first few website sales.
Advertise A Sale
One of the most recognizable flyer marketing strategies is to use them to advertise a current sale or promotion. This is a great way to let the local community know about a weekend sale and to drive customers into your retail store. If you are worried about attendance during a promotion, hit the streets and hand out some flyers to drum up interest and excitement.
These 7 strategies here are still highly effective in 2021. We have seen many of our customers use these simple plans to grow their business and highly encourage anyone to get started on flyer marketing.