Retractable banners are an excellent marketing tool. They can be used to increase foot traffic at a store front or a trade show booth. A retractable banner is perfect for setting up a booth at a business expo as well. But how should one be designed?
Logo
First and foremost, company logo and name should be large and at the top of the banner. This will help in company brand building. Keep the logo separate from other messages and pictures on the retractable banner so that it is easily identifiable. Other company information like contact info and address should be listed at the bottom of the banner.
Images
Secondly, a retractable banner has a large amount of space to be used. Do not clutter this space up with too many messages. Take advantage of one or two high quality full color images to speak for themselves. Make sure these are full color and eye-catching images.
Message
Next, consider what message to display on the retractable banner. If your company has the budget to buy multiple banners then consider having very specific call to actions that are relevant to the event. If you do not have the budget for multiple banners then aim to make your banner one that can be used as a universal banner for all events. Getting your company’s message and goal out to people is more important than just a list of products and services. Try to display what your company is all about in as little words as possible. The banner’s job is to draw people in and to introduce your company. It is not a sales brochure.
In conclusion, the goal of a retractable banner is to increase foot traffic and introduce your company to a potential customer. If designed effectively a banner can be an excellent tool for brand building. Hopefully these tools can help get you started with designing your banner!
For more helpful information check out our blog at: /advice-from-the-printer/
And for more information on Inkwell Printing Company check out our website at: www.inkwellstl.com