Postcards are an inexpensive and effective way to market your business. While there are many different ways that postcards can be used, these are just a few ideas to get you started on implementing postcards into your marketing plan.
- General Info
The first and probably most obvious way to use postcards, is to use them for general info. Postcards are very inexpensive to mail and can be sent to a large number of prospects. Do not overload your postcard with too much information as this will deter people from reading. Use a nice eye-catching graphic to draw a potential customers attention. Then include a small amount of information about your company or a particular product. This is a great form of soft selling.
Another effective usage of a postcard is for coupons. Mail these out to past customers to increase the odds of them revisiting your store. Include a call to action on the coupon with an incentive to use it quickly, or else many will simply be forgotten.
Postcards are a great way to make announcements as well. They are small, eye-catching, and perfect for passing on small amounts of information. If your company has a grand opening or an anniversary event coming up, a postcard is a great way to get the word out. Design the postcard to look like an invitation to get people to come check out your event.
Another less obvious way to use postcards are as handouts. Postcards do not have to be used as mailing pieces exclusively. They are perfect for tradeshows and other marketing events where you would like to give someone more information. Postcards can fit more information then a business card while still being small and easy to carry.