The holiday season is rapidly approaching. For some businesses this is a busy season. For others it is a slow season. Whichever category your business fall into, this is the time to send out your holiday cards.
Holiday cards serve many purposes to a business. They are an excellent way to show appreciation for your customers. They are inexpensive and go a little above and beyond for those customers you are grateful for. A customer will appreciate this personal gesture from a business. The biggest benefit of the holiday card is that it is a nonintrusive way to get back in front of your customers. They are not a sales pitch and they are not meant to be a traditional advertisement. They are a much more subtle and personal connection to your customer. This means they will be noticed by your intended audience.
This time of year, mailboxes are flooded with different ads and coupons from all your competitors. People receive so many different types of ads that they do not even pay attention. Most of these will be discarded without a second look. Your holiday card will be an exception to this. Keep your card relatively simple. Put it in an unbranded envelope with a nice card on the inside. If you can add a personal handwritten message this is an excellent extra touch. But remember, the focus of this card is to wish the customer a happy holiday. It is not to advertise your business. Keep your business name small in the bottom of the card to show who sent it. This personal gesture will be far more noticed than the companies that send the obviously a sales pitch card.
If you remember these few tips about keeping your card personal, and nonintrusive then the holiday season can be an excellent time of the year to separate yourselves from your competitors. Do not let this opportunity go to waste. Get your holiday cards out soon!
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