A postcard marketing campaign can be a very effective strategy for attracting customers. Here are a few quick tips to make your postcard marketing more effective.
Create Leads
Your postcard is not for closing a sale it is to create leads for future customers. Come up with a strategy to drive your audience to your website or to call your office to get more information. You won’t have enough space on the postcard to say everything you will want to say about your product or service so try and lead the customer to look for more information by contacting you.
Quality Not Quantity
When deciding what information to include on your postcard remember that the quality of the information is far more important than the quantity. Do not fill up your postcard with too much information. Your readers will think that it is too cluttered and will consider it a waste of time. An effective postcard marketing campaign has a few key points but is mostly filled with graphics.
Coupons
Using your postcard as a coupon is a great way to drive traffic to your store. It can be used to attract new customers or a way to bring back return customers. If you collect your customers information you can send them incentives to return. An effective way to do this is to send them a card on their birthday with a special deal that they can use.
Both Sides
This is a rather simple point but be sure to use both sides of the postcard. This will help you take full advantage of your limited space and will also make it more visually appealing to the consumer.
Looks Matter
This point is very important to consider when starting your postcard marketing campaign. It is tempting to try and save money by designing the product yourself or by using a cheaper paper. But you must be very careful when deciding to cut costs of quality. A cheap postcard will be completely ineffective and can destroy your credibility with your target audience. Your local printer or graphic designer can set you up with a very professional postcard for a small cost. It is worth it to not cut corners on the quality of your card.
Target Audience
This is one of the most important points to consider when setting up a postcard marketing campaign. Postcard marketing is not just about sending out as many cards as you can to as many people as you can. You will see a much better return on investment if you target your campaign to your specific audience. Set up a targeted mailing list for the best ROI.
Track Results
After you have sent out your postcards you need to make sure to track the results of your postcard marketing campaign. Try and find out what your customers liked about your card. And how many new leads were you able to attain with this campaign. This makes it easy to decide if you would like to do another campaign in the future.
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